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Profile by Sanford Announces Exponential Store Growth


SIOUX FALLS, S.D. – Profile by Sanford, the personal health coaching service developed by Sanford Health, is significantly expanding the number of franchise stores in new and existing markets throughout the country. There are currently almost 170 Profile locations open.  More than half of the new stores were sold in the past month. Profile is now one of the fastest growing franchise concepts in the United States.

“This is an exciting time for Profile, and with the phenomenal growth we are experiencing, there are no plans to slow down,” said Nate Malloy, vice president of Profile. “Profile started with one location six years ago, and we will soon have a presence from coast to coast.”

Profile is headquartered in Sioux Falls and has physical locations in 18 states. Current franchise commitments will expand the brand’s presence to 35 states. The company is shooting for more than 1,000 locations in the U.S., and is continuing to explore international expansion.

“We’ve proven our program works, our business model is sustainable and that our retail setting is inviting and engaging,” said Malloy. “Entrepreneurs across the country are lining up to bring Profile’s brand of healthy lifestyle change to their communities.”

Profile was designed using a body of clinical research to provide individuals with a simple, effective and sustainable approach to healthy lifestyle change. An advisory board comprised of Sanford Health physicians and researchers oversee the continued development of Profile.  Sanford Health is one of the largest integrated health systems in the country.

Profile combines nutrition, activity and lifestyle coaching to encourage healthy weight loss and lasting behavior change. Certified Profile coaches help members create a personalized nutrition plan that includes a combination of Profile foods and healthy grocery options. Profile offers more than 80 food options, including pastas, soups, salad dressings and entrees. Each Profile member receives a Profile Smart Body Scale that provides wireless, real-time progress monitoring through web and mobile applications.

About Profile by Sanford

Profile by Sanford combines nutrition, activity and lifestyle coaching to help members lose weight and keep it off. Physicians and researchers at Sanford Health, one of the largest integrated health systems in the nation, designed Profile by Sanford to take the guesswork out of healthy lifestyle change. The program’s results-oriented approach has driven the company’s growth. Profile currently has 45 locations, and has franchise commitments to add more than 230 more locations across the country. Profile by Sanford The was named an Entrepreneur Top New Franchise in 2017 and 2018. For more information, visit

About Sanford Health

Sanford Health, one of the largest health systems in the United States, is dedicated to the integrated delivery of health care, genomic medicine, senior care and services, global clinics, research and affordable insurance. Headquartered in Sioux Falls, South Dakota, the organization includes 46 hospitals, 1,400 physicians and more than 200 Good Samaritan Society senior care locations in 26 states and 10 countries. Learn more about Sanford Health’s transformative work to improve the human condition at or Sanford Health News.

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